design Samantha Castro design Samantha Castro

Introducing Frosted Dessert Bar: A Playful Branding Concept

I’m excited to share my newest passion project, Frosted Dessert Bar—a playful, spirited brand concept designed to feel fun, fresh, and completely unforgettable.

From the very beginning, the goal was to create a visual identity that captures joy and personality while still feeling cohesive and intentional. To bring the brand to life, I developed multiple logo variations, a vibrant and cohesive color palette, and carefully selected font pairings that balance charm with clarity.

Beyond the core brand elements, I extended the identity across a range of touchpoints, including branded takeout boxes, posters, stickers, and to-go cups. Every detail was designed with the customer experience in mind—because strong branding isn’t limited to a logo, it shows up everywhere your customer interacts with your business.

Great branding goes beyond aesthetics. It’s about creating a consistent, memorable experience that leaves a lasting impression—from the very first glance to the final bite.

If you’re a small business owner, dessert shop, café, or startup looking to elevate your brand with thoughtful, custom design, I’d love to collaborate with you.
✨ I’m currently booking branding and graphic design projects—reach out to get started.

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Bellissimo sociale modern italian restaurant branding design

Bellissimo Sociale is a modern Italian café and restaurant brand identity inspired by timeless tradition and bold contemporary design. This branding concept features refined typography, rich color palettes, and elevated visuals designed for cafés, restaurants, and hospitality businesses looking to stand out.

is a modern Italian café and restaurant brand identity inspired by timeless tradition and bold contemporary design. This branding concept features refined typography, rich color palettes, and elevated visuals designed for cafés, restaurants, and hospitality businesses looking to stand out.

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design Samantha Castro design Samantha Castro

the pink hotline podcast: A Conceptual Branding

Why Podcast Branding Matters

In a world where thousands of podcasts launch every month, branding is what separates forgettable shows from ones that attract loyal listeners. A strong brand identity builds trust, communicates your podcast’s personality, and turns casual browsers into subscribers.

And that’s exactly what I do—I design bold, scroll-stopping, and sophisticated brand identities that hook your audience before they even hit play.

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design Samantha Castro design Samantha Castro

Shiny Gal Studio: A Conceptual Branding Initiative

Shiny Gal Studio is a photo studio brand concept made to stand out. Bold type, playful layouts, and pops of color everywhere — designed to feel creative, fun, and full of personality. This photo studio is to help female entrepreneurs to create content for their small business. I wanted this branding to have the feeling of self-expression, confidence, and not blending in.

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OLIVIA’S HAIR SALON Branding

Olivia’s Hair Salon represents a delightful 💫passion project that I have been diligently cultivating. The core concept behind this initiative was to infuse the branding with vivid and striking colors. In pursuit of this creative vision, a primary logo and a badge logo 💫

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ROSIE & BAY DINER

Step into a pastel paradise where your breakfast dreams come to life! 🥞✨ Rosie and Bay is a breakfast-focused conceptual diner, thoughtfully designed with a pastel color palette that creates a vibrant, youthful atmosphere. 🥯 It’s the hottest spot in Toronto, attracting long lines every weekend for brunch. I designed custom logos, color palettes, packaging, and advertisements for the diner. The concept is fun and inviting, ensuring that everyone feels welcome.

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Edie Williams Branding

I have developed a keen interest in "Desperate Housewives" recently. Inspired by Edie Williams' logo, I felt compelled to enhance its design to better reflect her unique style. Consequently, I created three distinct logos: a primary logo, a secondary logo, and a circular logo. Additionally, I designed business cards and advertisements for bus placements.

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design Samantha Castro design Samantha Castro

The Dune Cafe Branding

The Dune Cafe is a conceptual coffee shop. I have always wanted to create a desert theme brand, and so the colour scheme was inspired by it. I created 3 logos: the main logo, the alternative logo and the badge logo. I wanted it to be a playful design so I made the typography simple and played around with the design assets of the branding. I also designed coffee beans packaging, menus for the coffee shop, coffee cups, and membership/punch card that customers can use.

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Good Things Wallpaper

It’s been a while since I created some free wallpaper for you guys! I was feeling in the mood to create this perky pink wallpaper. I hope it brings some positive manifesting into your life! Feel free to download the laptop wallpaper down below!

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design Samantha Castro design Samantha Castro

Sweet Tea Branding

Sweet Tea is a conceptual bubble tea shop characterized by its sweet, bubbly, and whimsical atmosphere. I have developed two logo designs, a cohesive color scheme, and complementary font pairings. In addition, I created social media promotional materials, napkin designs, and drink packaging. Sweet Tea is a bubble tea establishment that provides an extensive selection of tea beverages. As a small business located in a quaint town, it emphasizes a personalized approach to customer service and community engagement.

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Norah's Cookie's Branding

Norah’s Cookies 🍪 is a conceptual branding initiative that I developed, designed to evoke a sense of fun and excitement. As part of this project, I created three playful logos, along with cookie box packaging, membership cards and business cards 🧡 Let’s work together to create the brand of your dreams. Whether you’re an online business or a physical business owner. Let’s collaborate 👩🏻‍💻

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